Completed May 2022
Design Prompt: Create a personal brand, design patterns, and technical flats aligning with your brand’s value and mission. Additionally, create branding elements such as logos, clothing tags, and in-store gifts for the curated brand.
Valerian Branding Project
When creating my brand, Valerian, I wanted to make a brand that focused on body positivity and self-care. The brand's name comes from the herbal supplement Valerian root, which is known to help aid in anxiety. From the name came products that revolved around anxiety-soothing materials and techniques, and one of the garments designed was a weighted blazer that could behave similarly to a weighted blanket. The garments take influence from business wear and streetwear styles to create an edgy look that can be dressed up or down and worn to work or for a night out on the town.
