American Phoenix Textiles

For this project, I wanted to create bright-colored yoga wear with geometric shapes and style lines. When designing the garments, I wanted to create outfits that could be mixed and matched with each other and universally worn so that anybody could wear the garments and be comfortable in them. The logo for the apparel company is a red, white, and blue abstract phoenix that, from a distance, looks like flames, and the branding logo for the garments is a red, white, and blue feather. Both logos were made in Illustrator. The croquis and their garments were originally sketched and colored on paper and then scanned into Adobe Photoshop and Illustrator to get color corrected.